V Rum – Great British Rum Crafted in Hampshire

V Rum is an independent British rum brand crafting its spirits entirely from scratch at its Hampshire distillery in Eastleigh. From fermentation through to distillation, the team controls the complete production process in Hampshire.

Founded by husband-and-wife team Carl and Nicole Churchill, V Rum began with an experimental still in a small builder’s yard. Today, the business operates from a purpose-built distillery and produces a growing range of British-made rums.

For anyone interested in Hampshire food and drink producers, local spirits or discovering something made close to home, V Rum is certainly one to know about.

Rum made from scratch in Hampshire

What makes V Rum particularly interesting is how much of the production process happens here in Hampshire.

The team starts with British-refined molasses before taking the spirit through fermentation, distillation and maturation. Its Hampshire distillery houses two Holstein copper stills named Valentine and Gertrude.

V Rum describes five key stages in its production process: molasses, yeast, fermentation, distillation and maturation.

The finished rum is also bottled in Hampshire, at Liphook.

Discover the V Rum range

There are several different rums within the core V collection.

The Premium White Rum has notes of citrus, pineapple and vanilla. It can be enjoyed neat, over ice or used as the base for cocktails.
V Spiced Rum combines caramel, smoky pineapple, tropical citrus and warm spice.

For something richer, V Dark Rum features flavours including caramel, vanilla, toasted oak and fruit loaf.

The collection also includes an Overproof White Rum for those looking for a bolder style.

V Rum has also developed ready-to-drink options, including Spiced Rum & Cola Zero, Tropical Crush and Grapefruit Twist.

A Hampshire business with sustainability at its heart

Sustainability plays a significant role in how V Rum operates.

In June 2026, V Spirits Company achieved Certified B Corporation status, recognising its approach to social and environmental performance, transparency and accountability.

Its distillery uses renewable electricity alongside biogas and incorporates heat recovery systems into production.

V Rum has also introduced bespoke bottles made from 100% recycled UK glass, while its labels use natural plant fibres.

A local Hampshire story

V Rum has strong links to Hampshire beyond simply having its distillery here.

The business is based in Eastleigh and works with other local and British businesses as part of its production process.

Its growth has also included partnerships within the county, including becoming the Official Rum Partner of Eastleigh Football Club for the 2025/26 season.

For anyone who enjoys discovering independent Hampshire producers, this is a local brand with an interesting story behind every bottle.

At a glance

What: Independent British rum producer
Where: V Rum, Unit 23 Parham Drive, Eastleigh, Hampshire, SO50 4NU
Founded by: Carl and Nicole Churchill
Made in: Hampshire
Core range: White, Spiced, Dark and Overproof White Rum
Also available: Ready-to-drink rum cans
Sustainability: Certified B Corporation
Production: Crafted from scratch at its Hampshire distillery

Good to know before you go

V Rum's Eastleigh site is a working distillery. The current website focuses on its production, story and online shop rather than advertising regular public distillery opening hours or tours.

If you are hoping to visit rather than simply buy its products, contact V Rum directly beforehand to check what is currently available.

You can explore the range and learn more about how the rum is produced through the V Rum official website.

V Rum is an interesting addition to Hampshire's growing community of independent food and drink producers and a great one to discover when exploring what's on in Hampshire.

FAQs

Where is V Rum made?

V Rum is crafted from scratch at the company's distillery in Eastleigh, Hampshire.

Is V Rum a Hampshire business?

Yes. V Rum is based in Eastleigh, and its rum is distilled in Hampshire and bottled in Liphook.

What types of rum does V Rum make?

The core collection includes Premium White Rum, Spiced Rum, Dark Rum and Overproof White Rum.

Is V Rum a B Corp?

Yes. V Spirits Company Limited achieved Certified B Corporation status in June 2026.